Want to know how to use your time on Instagram as effectively as possible? How to get more followers, likes and attention for what you are passionate about?
Instagram is the largest and fastest growing visual content platform, largely replacing platforms like Facebook for the younger generation. For artists and creative professionals who work visually or create processes and results that can be made visible easily, Instagram is a neat way of building a virtual portfolio. Uploading, filtering and publishing images is very easy and part of everyday life for over 500 million daily users.
You can also use Instagram to strategically expand your reach and get more attention for your creative work. The strategic possibilities are only explored by a small fraction of the Instagram user base and therefore still present a great opportunity to stand out.
In this workshop, we’ll make use of a variety of best practice examples to develop strategies for success and tactics for more attention on Instagram. We’ll look at how visual identity, hashtags and influencer marketing work, why „social“ is the more important but mostly neglected part of the term „social media“, what principles support viral potential of your content, how static and moving images work in the Instagram feed and in the Instagram stories, and how you can strategically plan and manage your posts and contacts and use Instagram to actively network and chase opportunities for jobs, projects and commissions – all with the goal of developing practical steps to continuously build your reach, get more attention for your creative passion, and proactively utilize the platform and opportunities beyond.
You will walk away from this workshop with your own individualized instagram strategy. After a theoretical introduction to the functions and features of the platform and the discussion of success stories, you will have the opportunity to revise your own instagram profiles and develop ideas for a visual identity, postings, hashtags and strategic building of contacts, reach and community. The individual approaches and ideas can be discussed and further improved in the group.
Requirements & Target Group
Artists, creatives and cultural producers with a smartphone, Instagram app and existing account (please bring your own devices and login data! Free WIFI will be available.)
The workshop is meant for people who already know and use Instagram and have at least a basic familiarity with the platform. The creation of new accounts or the explanation of basic functions – e.g. posting pictures, using the search function, writing comments, sending messages – are not part of this workshop.
**This course is in English**
If you have any difficulties with the registration form (German only for now) please drop us an email and we will happily help you out.
1 day, 8 hours
This workshop is offered in cooperation with the Germany Israel Cultural Foundation e.V.
Coach / Consultant / Trainer
Philipp Schwenzer is a certified Systemic Coach and counsellor for the cultural industries, creative individualists, musicians und start-ups. Clients that want to improve their communication, marketing and entrepreneurial skills find dedicated support in seminars, workshops and individual coaching sessions. He facilitates creative business models from first ideas to vision, strategy and implementation. Philipp holds a Masters Degree in Strategic Marketing from Berlin University of the Arts.